Cool New SEO Case Study: Local Accountant


One of my accounting clients called yesterday
and we had a chat about how his business is
going since he started doing SEO with me.

He told me that prior to doing SEO he was
spending $26,000 a year on Yellow Pages
advertising and was getting a handful of new clients
from it and over the last year he had dropped it to
$16,000 and got 2 sales.

But here’s where the story gets good…

He has been keeping track of where every single
new client they get has come from since the SEO
began and here’s the stats he shared with me:

- They are now getting 20 leads a week from the Internet
- They get an average of 4 new customers a week
- The average dollar value is $2000 (i.e. $8,000/Week in NEW business)
- They landed a BIG business account 3 days ago worth
$10,000 in fees a month
- and they only spend $500 amonth on SEO

So, the return on investment for this
client is 6400%!

Now the reason I share this story with you is that these
kind of returns are NORMAL for local business that
are on the front-page of Google.

Facebook Changes Announced at F8

Mark Zuckerberg’s keynote at the f8 conference in San Francisco Thursday introduced some of the most profound changes seen on Facebook since its inception. So many changes, in fact, that it can be hard to keep track. So here’s a quick summary of Mashable’s handy-dandy guide.

1. You’re going to get a Timeline (checkout mine)— a scrapbook of your life.

2. You don’t have to just Like something — now you can [verb] any [noun].

3. Facebook apps need only ask permission once to share stories on your behalf.

4. All “lightweight” information is going to the Ticker.

5. You can watch TV and movies, listen to music, and read news with your friends — all within Facebook.

6. Facebook has more users and more engagement than ever — 800 MILLION USERS now.

Full story…

Sneak Peek: My New Facebook Timeline (Developers Preview)

timeline facebook marketing

Sneak Peek: My New Facebook Timeline (Developers Preview)

View My Timeline Page Full Size

New ZMOT Video & PDF from Google

Zero Moment of Truth (via Mobile & Search Marketing)
Online product information and reviews available at or near the point of purchase decision (i.e. your store, your parking lot, your competitor’s store) via a smartphone. This changes everything.

A “Zero Moment of Truth” is…

A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

AN OFFICE MANAGER AT HER DESK, comparing laser printer prices and ink cartridge costs before heading to the office supply store.

A STUDENT IN A CAFE, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.

A WINTER SPORTS FAN IN A SKI STORE, pulling out a mobile phone to look at video reviews of the latest snowboards.

A YOUNG WOMAN IN HER CONDO, searching the web for juicy details about a new guy before a blind date.

Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?
Or that 79% of consumers now say they use a smartphone to help with shopping?
Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?

What was once a message is now a conversation.
Shoppers today find and share their own information about products, in their own way, on their own time.

Word of mouth is stronger than ever.
For the first time in human history, word of mouth is a digitally archived medium.

To learn more, watch the short video above (if you haven’t already), then download the free PDF below.

zmot video
Download the free Google report (PDF, 75pgs)

101 Awesome Marketing Quotes

Fiverr Gig Samples


Fitness Trainer – Twitter Background

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Fitness Trainer – YouTube Background

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Tattoo Artist – Twitter Background

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Tattoo Artist – YouTube Background

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Why restaurants are moving towards social media and mobile applications

youtube marketing why restaurants are moving towards social media restaurant marketing facebook marketing

Source: Visual.ly

Top 10 Small Biz Facebook Fan Pages: 2011 Winners

By Phil Mershon, socialmediaexaminer.com

Small businesses can stand out in a big way with Facebook. If you’re looking for some creative examples of Facebook pages from the small guys, look no further!

More than 1400 nominations came in from our contest.

Our panel of Facebook experts carefully reviewed the nominees and finalists, analyzing their landing pages, engagement, reader involvement and creative use of promotions (among other things).

None of these businesses have huge budgets, yet they have all achieved amazing success. The following are the winners of Social Media Examiner’s Top 10 Small Business Facebook Pages for 2011.

Does Every Small Business REALLY Need a Web Site?

Published by FranchiseHound.com
August 19, 2011

Yes, you need a website. You don’t want your Main Street business to be forgotten now that the new Information Superhighway is running through your town.

No matter the size or type of your business, if you’re trying to compete in today’s tech-savvy world then you need a website in order to market yourself, gain traction in your industry and simply be found by customers. Today when someone is looking for a dry cleaner, antiques dealer, or hair salon they’re going to Google. Let’s face it, most people don’t even open that big yellow book that shows up on their doorstep each year.

Don’t have a website? Only listed in the directory sites? You’re losing customers. It’s as simple as that.

If you do have a site, you want to make sure that it’s working for you. A website can be a powerful tool for your business if used properly.

* Three words: Search Engine Optimization or SEO as it is commonly called. No clue what I’m talking about? My advice would be to find someone that does. SEO can take your website from the depths of a search result list to #1 with thousands more visits each month. Just by following basic web coding standards (keywords, tags and titles) you can make a huge impact on the amount of visibility you will receive. Really, I’ve seen in happen.

* De-clutter. Just like your closets and your grandmother’s attic, your website can only benefit from a little de-cluttering. You have an average of about three seconds to grab your reader’s attention. Busy pages distract from the real purpose of your site and tend to drive consumers away increasing your bounce rates. Multiple navigation bars, sign-up boxes and additional links have their place – they just don’t need to be cluttering up every page.

* Check your analytics…often. There’s no better way to keep your site performing at its potential than by learning what’s working, what’s not and continue to make changes based on what you’ve seen. A few minutes a day can help you get to know how your site is performing, predict trends and prepare for high and low points during the year.

If you want to stand out from the competition and take advantage of your online presence, hire a professional. Working with a quality web design and development partner will pay off in the long run. They will be able to provide expertise in planning, design, development and technology of your brand new website that will make it easy for you to maintain your online reputation without the headaches and nightmares of going it alone. However you decide to get your business online, now is the time to get it done.

Read More

Google Places puts local businesses on the map

By Rob Stretch
Columbia Daily Tribune
Published Saturday, August 20, 2011

HIGHLIGHTS

One of the key search engine developments in the past few years has been their ability to distinguish between global and local search queries. By recognizing certain geo-specific keywords (i.e. Columbia Missouri clothing stores) and using IP addresses, search engines now have a clearer picture of what the consumer might want.

For example, a consumer in Columbia might type in “pizza.” The search engine is now able to use the IP address to detect that the searcher is in Columbia. Now, instead of returning only major pizza brands, the search engine can return local pizza places in the same results.

But to be able to reap the benefits of this technology, business owners need to structure their SEO campaigns to optimize their page in the search results.

Places pages aren’t meant to take the place of your company’s website but serve to complement your website in the search results.

If you are a local business owner and you don’t have a Google Places page, you are missing out on online traffic.

Read More

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