Free Interviews: How to Grow a Business Online with Integrity

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Hear Carrie Wilkerson: “The Barefoot Executive” and Other Successful Online Business Leaders Interviewed Live!

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Attention online marketers, business professionals, entrepreneurs, business owners, authors, actors, speakers, trainers, consultants and anyone else who wants to know how to grow a business online with integrity.

Carrie Wilkerson, "The Barefoot Executive"

“Discover The Insider Secrets From 11 Of The World’s Top Faith, Integrity and Online Business Experts To  Help You Overcome Business Obstacles So You Can  Bring Your Business Dreams Into Reality!”
WARNING: One Good Marketing Secret Can Increase The Top and Bottom Line Of Your Business!
From the desk of: Benson Agbortogo
Founder, Kingdom Embassy Network
Fort Worth, Texas
Dear Friend,
Have you ever wondered why some people experience tremendous personal and business success and some don’t? How some people seem to have transitioned from frustrated careers to more fulfilling careers or started and grew a business of their dreams while others grind away for years and years …never making significant headway in their business or professional career?
Here’s the secret…
It’s not because some people are lucky. There is no such thing as luck. Success is not accidental. It is delibrate.
It’s not because some people have more education than others. Education is good but knowledge without application does not produce results.
It’s not because of opportunities. In as much as opportunities are good, they do not guarantee success.
It’s integrating faith with honest business opportunities that generate successful results. It is impossible to succeed in business without faith. When you have faith in God and do business or work with integrity, you have a GUARANTEED winning combination. It is time to learn, apply and enjoy the rewards of success.
The World’s Trusted Business Experts
Will Soon Reveal Their Best Kept Secrets
Now is YOUR turn to learn the personal and business development secrets that have kept you out of the loop for all this time. Now you can “turn the tables” and finally be on the INSIDE instead of just watching from the sidelines. We have brought together theTRUSTED NAMES  who are doing business online with integrity and are not ashamed to talk about their faith in Jesus Christ.
Soon you will have the answers to questions like:
  • How can I discover and fulfill my purpose in the market place?
  • How can I find a trusted coach or mentor to work with so I can take my business to the next level?
  • How do I overcome my current obstacles and move forward with my career or business?
  • How do I market and make money online with integrity?
  • How can I start and grow an online business without technical skills?

 

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Hear Carrie Wilkerson: “The Barefoot Executive” and Other Successful Online Business Leaders Interviewed Live!

http://redlineperformancemarketing.com/free-faith-integrity-online-interviews

How Fake User Reviews Get Identified and Damage Your Reputation

As the saying goes, “A happy customer tells one friend, and unhappy customer tells everybody”. The Internet has given consumers an unprecedented reach to express their likes and dislikes on the Internet. Today we’ve got sites like Yelp, Google Places, and host of others providing a centralized forum where users can express their opinions about a business in a very public way. A good score can be the difference between a potential customer visiting your store vs. the competition. With such power over buying decisions, business owners can be tempted to submit false reviews. They do it for all sorts of reason like bumping up their three star rating to four or pushing down a string of bad reviews. It’s a dangerous activity that is highly detectable and can cause irrevocable damage to your company’s image. In this article we’ll show you some ways people who submit fake reviews can get caught and why doing so can inflict far more damage than any single bad review could have.

Let’s assume that you hire someone to write a positive review for you. Your dealership is in California and your paid reviewer is in New York. This person submits several positive reviews about your dealership using multiple fake accounts with a combination of Gmail and Hotmail address. So how could they possibly get caught? Cue the Who’s “Who Are You” a la CSI…

Most likely the IP address gave it away. An IP addresses is like a phone number for your computer. For example your parents have the phone number 555-123-54567. When you see that number on your caller ID you know it’s them. IP address work in a similar same way. And like a phone number’s area code, IP addresses are associated with geographic areas.

The first misstep of our would-be scammer was the New York IP address. There are plenty of free and of course paid databases that will tell you what IP address is associated with what city. Every review site uses these. A New York IP address submitting multiple reviews about a California based business looks very suspicious. Of course, you can get around that by hiring someone from the same city your dealership is in to write reviews. This solves the problem; right? Well, not exactly.

Network CablesEven though the person had the forethought to use different accounts with different email address and an IP address all from the same city as the dealership, they’ve still got a problem. Did they remember to change their IP address before submitting each review or use a proxy service that changes the IP address? Chances are that they didn’t. If the same IP submits multiple reviews for the exact same business it’s a huge red flag that something shady is happening. Again, think of it as someone calling you from the same phone number over and over again.

Now say that this person was crafty enough to use a proxy service to hide their address. Did they create their own proxy or did they use an open proxy? A proxy is a computer that sits between you and the web site you are visiting. It’s a way to make it look like the traffic is coming from a source other than you. Think of it as using a stranger’s cell phone to make a call. Imagine an open proxy as a bunch of different cell phones you can use. So you can make one call with phone A and another call with phone B and no one will know it’s you because the caller ID’s are all different. These open proxy lists are widely available so there is a good chance that review site knows you’re using an open proxy. It takes a little bit of coding and a site can immediately flag or even ignore reviews submitted in this manner. Legitimate users tend not to use open proxies so it’s a dead give way something strange is happening.

Let’s assume that you’ve found a master fake review ninja that can easily sail past the IP address filters noted above. But, there is one last catch. Some very smart folks at Cornell University have developed an algorithm that can tell a fake review from a real one. Fake reviews often follow predictable patterns.

So even after all those hoops they jumped through to submit a fake review, the submission gets caught any way because it couldn’t get past the review quality filter.

So what happens when a fake review is discovered? Most sites will just ban the account of the person who submitted the review and remove the false reviews. That’s the best case scenario. You also run the risk of other users of the site and even your competitors broadcasting your use of these shady tactics thus casting doubt on all positive reviews in your profile. Trust us when we say this news will spread like wild fire from one review site to the next as your competitors tell everyone. If that happens, your online reputation is toast. It’s time to consider a name change.

Needless to say, you’ve got to be downright crazy to submit a fake review. There are so many different ways to get caught. Even if you can hide your IP tracks and fool the fake review algorithm once, can you do it 10 times? Or even 20? Let’s do some simple math. A site that has 100 reviews with a three star average rating needs an additional 100 five star reviews to bump up to four stars. Do you believe your fake review ninja can sneak past the defenses one hundred times without get caught?

The bottom line is that that you may be able to sneak one or two fake reviews through, but you wouldn’t be able to do it on any sort of scale that would significantly change your ranking. Getting caught would have a detrimental effect on your account’s credibility casting doubt on every genuine review associated with your business. The risk to your company’s hard earned credibility isn’t worth it. You are better off increasing the quality of your service and getting real positive reviews the old fashioned way.

Source: LinkedIn.com

Whether you need to outrank your competition on Google Maps, or bury some fake negative reviews placed there by your competition, RPM can help you get a ton of legitimate positive reviews posted ASAP. Call us today at (972) 372-0708 or (800) 705-2360. You can also email us… REVIEWS(at)RPMPLANO.COM.

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