Facebook Changes Announced at F8

Mark Zuckerberg’s keynote at the f8 conference in San Francisco Thursday introduced some of the most profound changes seen on Facebook since its inception. So many changes, in fact, that it can be hard to keep track. So here’s a quick summary of Mashable’s handy-dandy guide.

1. You’re going to get a Timeline (checkout mine)— a scrapbook of your life.

2. You don’t have to just Like something — now you can [verb] any [noun].

3. Facebook apps need only ask permission once to share stories on your behalf.

4. All “lightweight” information is going to the Ticker.

5. You can watch TV and movies, listen to music, and read news with your friends — all within Facebook.

6. Facebook has more users and more engagement than ever — 800 MILLION USERS now.

Full story…

Sneak Peek: My New Facebook Timeline (Developers Preview)

timeline facebook marketing

Sneak Peek: My New Facebook Timeline (Developers Preview)

View My Timeline Page Full Size
timeline facebook marketing

New ZMOT Video & PDF from Google

Zero Moment of Truth (via Mobile & Search Marketing)
Online product information and reviews available at or near the point of purchase decision (i.e. your store, your parking lot, your competitor’s store) via a smartphone. This changes everything.

A “Zero Moment of Truth” is…

A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

AN OFFICE MANAGER AT HER DESK, comparing laser printer prices and ink cartridge costs before heading to the office supply store.

A STUDENT IN A CAFE, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.

A WINTER SPORTS FAN IN A SKI STORE, pulling out a mobile phone to look at video reviews of the latest snowboards.

A YOUNG WOMAN IN HER CONDO, searching the web for juicy details about a new guy before a blind date.

Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?
Or that 79% of consumers now say they use a smartphone to help with shopping?
Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?

What was once a message is now a conversation.
Shoppers today find and share their own information about products, in their own way, on their own time.

Word of mouth is stronger than ever.
For the first time in human history, word of mouth is a digitally archived medium.

To learn more, watch the short video above (if you haven’t already), then download the free PDF below.

zmot video
Download the free Google report (PDF, 75pgs)

zmot video

Fiverr Gig Samples

Fitness Trainer – Twitter Background

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Fitness Trainer – YouTube Background

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Tattoo Artist – Twitter Background

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Tattoo Artist – YouTube Background

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NEWSFLASH: Google Pulled 3rd Party Review Counts from Google Places

Attention RPM Clients and Friends:

As of today, Google is no longer including in their count of total user reviews on the Google Places map listings those that originated from 3rd party sites like insiderpages, judysbook, kudzu, yellowbot, etc.

Immediately, start redirecting your customers who want to review your business straight to your Google Places page to do so.


74% Off 2-Minute Sales-Boosting Video Package

Business Owner Friends,

I need your help.  We’re testing a new “Groupon-Style” viral promotion platform that rewards our customers and contacts for sharing special offers.  If you help us test this week, you can SAVE BIG!
When you share this offer with your business contacts, and at least one of them accepts, YOU BOTH save $662 (74%) on a 2-Minute promotional web video package for your companies!  This package normally sells for $895, but you’ll get it for just $233.

If you want in, send a blank email to 74off@rpmplano.com asap!

“Video marketing works better than most other electronic tools because it hits two senses simultaneously (sight and hearing) where most other media only titillate the eyes. There is a reason thousands more humans watch TV rather than read.”
Source: Forbes.com, July 2011

Your Video Will Look Something Like This…

Video Package includes:

Again, if you want in, send a blank email to 74off@rpmplano.com asap!

This QUICK OFFER expires THIS WEEK on Sat, July 16, 2011.

Limit 1 video per company.  Not valid with other offers.

Google +1 button code NOW AVAILABLE

I just received this email from Google…

Hi there,
You asked to be notified when the +1 button code was available, and today’s the day!

The +1 button makes it easy for visitors to recommend your pages to friends and contacts exactly when their advice is most useful — on Google search. As a result, you could get more and better qualified site traffic.

You’ll need to add a small snippet of code on the pages where you want a +1 button to appear. Ready to get started?

Get the code!

To stay current on updates to the +1 button large and small, please sign up for the Google Publisher Button Announce Group.

If you have questions when adding the code, check out the Google Webmasters Help Center. Thanks for your interest!

The Google Webmaster Central & +1 button teams



+1 button code

Bing’s New Business Portal — Claim Your Local Listing Now

With Bing’s Local Listing Center in its death throes, you may have been wondering how Bing would handle its local listing and SEO. Well, fear not. Bing has cut the ribbon on its Business Portal and opened it to the public. Found in Bing’s Local tab, these listings are becoming increasingly popular among consumers and brick and mortar stores, as well as mobile users.

Getting Set Up

Once you log in, do a manual search for your listing. Once you find it, click the option to change the business listing, and voila! You’ve claimed your listing. Choose which categories you’d like to appear in, add the correct information for your business, and wait for a verification pin that will arrive in your mailbox.

When you’re done, you can use the Listing Detail and Profile Editor to spiff up your listing with various media and marketing elements such as business hours, accepted payment types, and a list of your products/services. The Business Portal also includes user reviews to help consumers make their decisions.

Read More

Google’s New “+1″ Button

Google does it again! They recently introduced their version of the Facebook social “Like” button. The number of +1′s your site has will directly affect where you rank on Google’s search engine results pages (SERPs) in the very near future, so add your +1 button to your pages ASAP and start collecting points.



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