A Few Free Marketing Tips from Google

I’m a very small business running my business for years. Do I really need a website?
A business of any size can benefit from being online, especially with more consumers online. In fact, 97% of consumers look on the web for products and services before they buy—even if the purchase is made offline. Now more than ever, the web enables “hyperlocal” marketing options through search, and customer review sites are the new “word of mouth.” If your business is online, potential customers are more likely to find you.

How does having a website help me find customers?
With a website, it can be easier for customers to find you—whether they are down the street, across the country, or around the world. A professional website helps potential customers discover what sets your business apart from others like it. Whether you have a storefront or run a professional service, a website is relevant for your business because 97% of consumers look online for local products and services.

How does claiming my Google Places listing help me find customers?
Millions of people search for businesses on Google. Your listing will also be available through Google Web Search, Google Maps, Mobile search, and Google Earth. On any of these services, if someone searches directly for your business name and city, your listing will most likely show up. We also may show your listing for searches for your business category or other related terms.

With Google Places, claiming and improving a great listing takes just a few minutes and doesn’t cost a thing. You can make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.

101 Awesome Marketing Quotes

marketing quotes

Does Every Small Business REALLY Need a Web Site?

Published by FranchiseHound.com
August 19, 2011

Yes, you need a website. You don’t want your Main Street business to be forgotten now that the new Information Superhighway is running through your town.

No matter the size or type of your business, if you’re trying to compete in today’s tech-savvy world then you need a website in order to market yourself, gain traction in your industry and simply be found by customers. Today when someone is looking for a dry cleaner, antiques dealer, or hair salon they’re going to Google. Let’s face it, most people don’t even open that big yellow book that shows up on their doorstep each year.

Don’t have a website? Only listed in the directory sites? You’re losing customers. It’s as simple as that.

If you do have a site, you want to make sure that it’s working for you. A website can be a powerful tool for your business if used properly.

* Three words: Search Engine Optimization or SEO as it is commonly called. No clue what I’m talking about? My advice would be to find someone that does. SEO can take your website from the depths of a search result list to #1 with thousands more visits each month. Just by following basic web coding standards (keywords, tags and titles) you can make a huge impact on the amount of visibility you will receive. Really, I’ve seen in happen.

* De-clutter. Just like your closets and your grandmother’s attic, your website can only benefit from a little de-cluttering. You have an average of about three seconds to grab your reader’s attention. Busy pages distract from the real purpose of your site and tend to drive consumers away increasing your bounce rates. Multiple navigation bars, sign-up boxes and additional links have their place – they just don’t need to be cluttering up every page.

* Check your analytics…often. There’s no better way to keep your site performing at its potential than by learning what’s working, what’s not and continue to make changes based on what you’ve seen. A few minutes a day can help you get to know how your site is performing, predict trends and prepare for high and low points during the year.

If you want to stand out from the competition and take advantage of your online presence, hire a professional. Working with a quality web design and development partner will pay off in the long run. They will be able to provide expertise in planning, design, development and technology of your brand new website that will make it easy for you to maintain your online reputation without the headaches and nightmares of going it alone. However you decide to get your business online, now is the time to get it done.

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