New ZMOT Video & PDF from Google

Zero Moment of Truth (via Mobile & Search Marketing)
Online product information and reviews available at or near the point of purchase decision (i.e. your store, your parking lot, your competitor’s store) via a smartphone. This changes everything.

A “Zero Moment of Truth” is…

A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

AN OFFICE MANAGER AT HER DESK, comparing laser printer prices and ink cartridge costs before heading to the office supply store.

A STUDENT IN A CAFE, scanning user ratings and reviews while looking for a cheap hotel in Barcelona.

A WINTER SPORTS FAN IN A SKI STORE, pulling out a mobile phone to look at video reviews of the latest snowboards.

A YOUNG WOMAN IN HER CONDO, searching the web for juicy details about a new guy before a blind date.

Would it surprise you to know that a full 70% of Americans now say they look at product reviews before making a purchase?
Or that 79% of consumers now say they use a smartphone to help with shopping?
Or that 83% of moms say they do online research after seeing TV commercials for products that interest them?

What was once a message is now a conversation.
Shoppers today find and share their own information about products, in their own way, on their own time.

Word of mouth is stronger than ever.
For the first time in human history, word of mouth is a digitally archived medium.

To learn more, watch the short video above (if you haven’t already), then download the free PDF below.

zmot video
Download the free Google report (PDF, 75pgs)

zmot video

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